This follows expansion in verticals in Africa across major sectors including Classifieds, E-commerce, Digital Publishing and Digital Marketing.
Ringier Africa Deals Group, a joint venture between Swiss Ringier Africa AG and South African Silvertree Internet Holdings Ltd., announced the deal today.
On a call, Ringier’s Stiegler named the acquisition as part of an expanding Africa strategy “to invest fully in four verticals within Africa: classifieds, content, digital marketing, and e-commerce.”
The deal buys Ringier a platform to tap Africa’s expanding consumer markets through DealDeys’ existing online shopping network.
Ringier Acquires Dealdey.. What does this mean for Ringier?
In addition to this new acquisition, Ringier now has a formidable presence in the Online Marketing space in Nigeria with:
Ringier Digital Marketing (RDM) – The think tank for helping businesses grow online through Web/Mobile/App development, Integrated Ad campaigns, Social Media Management, Display Ads, Strategy and Search Engine Optimisation.
Pulse.ng – The Digital Publishing Platform and one of the most trafficked websites in Nigeria with over 10million page views per month, more than 3 million unique visitors and over 1.5 million Social media followers. This is a prime platform for businesses looking to be found online.
Dealdey.com – The leading deals website in Nigeria with over 1 million users that easily allow any business to get many users experience their products and services. It is a highly effective customer acquisition platform.
Ringier becomes incredibly unmatchable, having all these solutions under one company roof in Nigeria.
If you are really looking to get your business out there and start getting more awareness, more customers and more sales, then there is no other integrated solution than Ringier Nigeria.
If you are a SME, RDM has a special SME Starter Pack for you.